I have over 30 years of experience in healthcare & financial services startups and new market development. I have significant experience in areas including; initial market research and development; market identification and development of business plans; IT systems development and integration; Direct Marketing CRM implementation; direct marketing attribution and analytics to drive direct conversion, and marketing research and marketing plan development. I have experience in identification of opportunities and development of business plans and deployment of corporate assets to enter new markets. In addition, I haveessional experience in all aspects of marketing including traditional, digital, social and paid search..
Currently I am Vice President of Marketing & Retail Sales at Blue Cross Blue Shield of South Carolina. I am responsible for all aspect of marketing including; marketing communication and marketing research, direct and retail marketing and operations for the Group and Individual Area. In addition, to direct inbound call center operations for various product lines I have responsibility for retail store operations ,as well as mobile marketing via mobile units , direct sales field representatives and all direct marketing efforts; including Direct Response TV, Direct Mail, Direct Inbound marketing and online marketing through social media, online video, PPC and Paid Search.
Irving Albrecht Bio
Prior to my roles at Blue Cross Blue Shield of South Carolina I was Mass Marketing Manager at Pan American Life Insurance Company for eight years. I was a full time adjunct marketing instructor at the University of New Orleans where I taught Junior and Senior Marketing courses.
I hold a Bachelors of Science in Marketing and an MBA from the University of New Orleans. I earned the designation of CFCI, Certified Flexible Compensation Instructor, I am a Fellow with the Life Management Institute and a Fellow with the Academy for HealthCare Management.
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I have served as the Chair for industry summits and conferences and have presented on various topics. I am a former member of; United States Chess Federation national marketing committee , University of New Orleans MBA Corporate Advisory Board; and former South Carolina State Chair for the March of Dimes Ride.
Over the past 20 years, I have presented at over 35 conferences and summits on various healthcare and marketing topics. Campaigns that I have worked on have won many Direct Marketing awards including a Bronze ECHO in 2006 from the International Direct Marketing Association.
You can contact me by phone at: 803-556-4129
Email: irvingaa@ix.netcom.com
